Beyonce’s new single “Formation” caused a dramatic boost in sales at Red Lobster. According to CNN, Red Lobster saw a 33% increase in sales on Sunday after Beyonce mentioned their name.
The line, “When he fuck me good and I take his ass to Red Lobster, cause I slay,” was all it took for the sales to skyrocket.
Beyond the sales, Red Lobster was mentioned on Twitter over 42,000 times and was a trending topic for the first time in history. Now the chain seafood restaurant didn’t immediately react to the line in Beyonce’s new song, however they did send a response a few hours later.
— Red Lobster (@redlobster) February 7, 2016
After the alleged Bey biscuits, Red Lobster thanked her for a great weekend.
— Red Lobster (@redlobster) February 9, 2016
Unintentionally, Red Lobster came out as a winner in this situation.