It was previously reported that Nike, Under Armour and Adidas all turned down endorsing Lonzo Ball or partnering with LaVar Ball on the Big Baller Brand.
We later found out that part of the reason these companies weren’t interested was due to LaVar Ball’s request for a $1 billion co-branding shoe deal for his three sons.
Despite the rejection, Lonzo Ball’s first signature shoe, the ZO2, was released for $495. In an interview with Colin Cowherd on Wednesday LaVar let it be known that companies like Nike, Adidas and Under Armour will regret not offering $1 billion the first time around – and moving forward, if any company wants in on Big Baller Brand, it’s going to come with hefty $3 billion price tag.
“Now that Lonzo’s headed to Los Angeles, what they should have done is give me a billion dollars and let me be on my way…Now you know…if they want to talk to me now, it just went up to $3 billion. Triple B’s—billion, billion, billion,” he said.
Wanting to have full control over your brand is understandable and respectable; however, Lonzo hasn’t been drafted, let alone played a single second in the NBA. There’s a saying, “You have to crawl before you walk.”
Hopefully Lonzo succeeds in the NBA and his brothers can follow suite. They have the ability to set a standard and take complete ownership of their brand if their father doesn’t burn too many bridges along the way.