Singer Tinashe was recently interviewed by The Guardian where she weighed in on her struggles as an artist due to colourism and sexism within the music industry.
Despite collaborations with established artists like Britney Spears and being hand-picked by Janet Jackson to perform at her 2015 BET awards tribute, Tinashe’s career has never really taken off the way she expected. According to 24-year-old Tinashe Kachingwe it has a lot to do with a lack of support from the black community.
In 2015 she gave an interview where she vented her frustrations of the industry only allowing room for a couple of successful black female artists at any given time.
I feel like I still have to represent the [black] community.That has been what has been my struggle… There is a Beyoncé, there is a Rihanna, there is Zendaya, there is a Jourdan Dunn. There is a black girl in all of these positions and we don’t need another one. It’s just kind of ridiculous because there are like a hundred blonde, white actresses and leading ladies. There are a hundred rappers that all virtually look the same, sound the same, and dress the same and no one cares. But for some reason, when it comes to young women, they want to pit them against each other… There can’t be five black girls winning. It’s weird.
Clearly not much has changed over the last two years. Tinashe still feels that the industry only allows for a handful of successful black women at a time, but she’s gone even further to say that her mixed-race background has caused a disconnect within the black community.
“There’s colourism involved in the black community, which is very apparent,” she says carefully. “It’s about trying to find a balance where I’m a mixed woman, and sometimes I feel like I don’t fully fit into the black community; they don’t fully accept me, even though I see myself as a black woman. That disconnect is confusing sometimes.” A shrug. “I am what I am.”
Of course ‘Black Twitter’ used this opportunity to let Tinashe know that her ‘complexion’ has nothing to do with their lack of support and they’re just not here for her.
Tinashe not gonna get on my dark skinned nerves today with this color stuff. That ain't your real struggle, boo.
— Pamela James (@xKRAYneC) June 13, 2017
tinashe and her cheetah girl soundtrack music got some nerve to talk like that
— I NEVAH LAWST™ (@HPJArt) June 13, 2017
Beyonce is light skinned. Mariah Carey is biracial. Rihanna is light skinned. J Cole & Drake are biracial.
We're just not into YOU Tinashe
— miss a city unseen (@CNRush) June 13, 2017
Maybe Tinashe's music is just terrible and she's upset that being fine and light skinned doesn't change that lmao
— A Spike Lee Joint (@ImNoRoleModel) June 13, 2017
Tinashe's real problem is that she has no swag, talented girl but she's just a generic pretty girl. She doesn't command attention.
— Ra's al Ghul (@Wildebee_) June 13, 2017