After receiving serve backlash for their tone-deaf protest inspired ad, Pepsi has decided to pull their controversial commercial featuring Kendall Jenner. Look, I for one understand where they were coming from with this. It should be noted that Pepsi’s intentions were in the right place. However it missed the mark when it tried to co-opt the BLM movement, along with other protest movements, as part of a ploy to sell their product.
Their statement reads:
“Pepsi was trying to project a global a message of unity, peace and understanding Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
Yea.. not a good idea to hijack the struggles of the oppressed for your own personal gain.